Expert Copywriter for Personal Finance & FinTech
Even the best ideas don’t convert if no one understands them
Welcome. I'm glad you're here—especially if you've been writing your own copy. (And quietly screaming into a pillow.)
I'm a copywriter who helps financial advisors, fintech startups, and personal finance brands sound as smart and trustworthy online as they are in real life.
That means copy that's clear without being condescending.
Strategic, without sounding like it was churned out by AI.
And human enough that readers actually stick around.
Whether you're launching a new app, scaling your practice, or just tired of watching your blog gather dust—I'll help you say what matters, to the people who matter.
Let's make your message work harder—without sounding like you're trying too hard.
Sound Familiar?
You’re low on time and don’t know where to start with all this marketing stuff.
You’ve tried ChatGPT, but now your website sounds too salesy and weird.
You’ve built trust with your clients, but your copy is not reflecting that clearly and intentionally.
What You Actually Want
Clients who trust you before they ever schedule a call.
A brand voice that's professional—but still has a pulse.
To finally hand off your ideas to someone who gets it, so you can get back to the stuff you're actually great at.
Who do I help?
Financial Advisors
Personal Finance Brands
FinTech Brands
Accounting Firms
About Me
My earliest memories are of visiting family in Thailand, experiencing new cultures, and learning how people live, work, and make decisions around the world.
That early exposure to different ways of life taught me something I’ve carried ever since: while money may look different across cultures, trust and clarity are always universal.
In 2010, I earned a B.A. in Intercultural Studies, which gave me a deep understanding of how people think, process information, and make decisions. Later, I trained professionally in marketing strategy, search engine optimization, storytelling, and emotionally persuasive messaging — all skills I now apply to financial brands.
Today, I work with financial advisors, fintech startups, and finance educators who are great at what they do — but need help putting that expertise into words their audience actually understands. Whether you're explaining complex investment strategies or simplifying financial products for your clients, I help you build trust, sound like a human, and make your message clear from the first sentence.
Because in finance, just like anywhere else, confusion costs trust. Clarity builds it.
And that’s where I come in.
Testimonials
Services & Rates
My approach includes:
Strategic Copywriting
Clear, persuasive writing rooted in your brand voice—with messaging that converts and builds trust.
Audience & Market Insight
Targeted research to understand what your ideal clients care about, so your content speaks directly to them.
Storytelling That Connects
Authentic, engaging narratives that make your message memorable and human.
SEO Optimization
On-page SEO and keyword strategy to help more of the right people find you—organically.
Polished Presentation
Thoughtful editing and formatting for clean, professional content that’s easy to read and designed to perform.
Premium Package
The ultimate sales funnel. We will streamline the entire process and connect every piece together. This will boost your authority, drive leads, and improve conversions. You’ll be well on your way to becoming a thought leader and attracting the clients you desire to help. All this happens within a 4 week turnaround time.
1 SEO optimized Homepage Website
4 SEO-friendly Blog Posts + Strategy
1 Welcome Email Sequence (5-part email series) + Email Calendar
1 Nurture Email Sequence (5-part email series) + Email Calendar
1 Lead Magnet (Email Opt-in)
Linkedin Posts + Strategy (3x/wk)
Mini Brand Voice Guide
Email Support for 1 month
2 rounds of revisions
Starting at $7,500 USD
Growth Package
If you’re looking to increase your traffic and build your brand, choose one of these bundles. Ranking organically on Google will be the name of this game. And if you’ve read this far, you know this means more clients and more authority.
1 SEO optimized Homepage Website
4 SEO-friendly Blog Posts
1 Welcome email Sequence (5-part email series)
1 Lead Magnet (Email Opt-in)
Mini Brand Voice Guide
2 Rounds of Revisions
Starting at $5,000 USD
Starter Package
Perfect for smaller financial firms ready to build a strong foundation. We’ll create a professional online presence and give you simple, consistent email content to stay connected with your audience. Clean, clear, and designed to grow with you.
1 SEO optimized Homepage Website
Newsletter Email Sequence 1/wk
Mini Brand Voice Guide
2 Rounds of Revisions
Starting at $2,500 USD
Ala Carte Services
Blogs / Articles $200
Welcome/Nurture Email Sequences $500
Campaign Email Sequence $1000
Copy Editing $200
Website Audit $300
FAQ’S
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Both. My niche is financial brands — which includes advisors, fintech startups, SaaS platforms, financial educators, and businesses in the broader personal finance space. If your work involves helping people make smarter decisions with their money, we’ll likely be a good fit.
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Yes — but not the way you might think.
I use AI tools like ChatGPT to support parts of my writing process: generating ideas, exploring phrasing options, organizing complex information, or finding ways to simplify dense financial language. But every word delivered to you is written, reviewed, and refined by me — with full attention to your strategy, tone, and brand voice.
AI helps with efficiency. Human judgment ensures your copy sounds like you, builds trust with your audience, and says what matters most.
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Project timelines depend on the scope. As a general rule:
Website copy: 3–5 weeks
Blog articles: 1–2 weeks
Email sequences: 2–3 weeks
Rush projects are occasionally available depending on my calendar.
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I write with compliance sensitivity in mind, but as your copywriter, I’m not a licensed compliance professional. All final content should be reviewed and approved by your internal compliance or legal team before publication.
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A 50% deposit secures your project on my calendar. The remaining 50% is due upon final delivery of approved copy. All payment details are outlined clearly in your proposal and agreement.
Work With Me: The Process
You don’t need more content chaos. You need clear, conversion-ready copy — without the headaches. Here’s exactly what working together looks like:
1. Discovery Call
We’ll start with a short, no-pressure call where you tell me about your project, goals, and challenges. I’ll ask some questions, you’ll ask some too, and we’ll both make sure it’s a good fit.
2. Proposal & Quote
After our call, I’ll send over a custom proposal outlining the scope of work, timeline, and pricing. You’ll know exactly what you’re getting — no mystery invoices, no surprises.
3. Onboarding & Brand Discovery
Once we’re official, I’ll send you a simple onboarding questionnaire (yes, more questions — but useful ones) that help me learn your brand voice, your audience, and your goals. This is where your expertise meets my clarity.
4. The Writing Phase
This is where the words happen. I’ll draft your copy and deliver it by the agreed deadline — polished, on-brand, and strategic.
5. Revisions & Refinement
You’ll have a chance to review and request revisions. Most projects include up to 2 rounds of revisions to make sure the copy feels exactly right.
6. Final Delivery
Once approved, you’ll receive your final files, fully polished and ready to launch. (And yes, I’m happy to coordinate with your designer or developer if needed.)
The Bottom Line:
Clear copy, clear process, and no ghosting.
You’ll always know exactly where we are and what comes next.